Day 19 – What can YOU do with $20.09?
Many people were wondering what my intention was to take on a challenge like this. It is briefly mentioned in who & Why section on this blog. Here is the little more detail to what really happened and why I am doing this.
Which phrase give you more awareness to the amount of saturated fat presented in pop corns?
A medium-sized ‘butter’ popcorn at a typical neighborhood movie theater contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fries for lunch, and a steak dinner with all the trimmings — combined
The United States Department of Agriculture (USDA) recommends that a normal diet contain no more than 20 grams of saturated fat each day. According to the lab results, the typical bag of popcorn had 37 grams.
This idea actually came from a book call Made to Stick. Instead of advertising UFCU’s new marketing campaign using the number 20.09. I wanted to demonstrate and tell the story what someone can actually do with $20.09.
What other creatives way could you come up with to spend $20.09? Of course I am ineligible to win the contest, because I am basically working for the during this campaign. But here are some of the ideas that I had.
- Go out on a nice date with $20.09 – Find a cheap movie ticket. Eat street hotdogs. Go to a park. Share ice cream.. etc. Remember the movie, Half Baked? : )
- Buy 4 cases of bottle water and share with homeless people over time
- We are actually turning one of our conference room into a creative incubator using $20.09 (videos to come)
- or… I can always live another 20 days with… $20.09…… noooooooooooo